The James Brand


I’m super excited about working with the James Brand. James is a brand originated by a legendary group of people from Oregon/CA focusing on making killer knives and owning the every day accessories of our pockets. I’ve carried knives for a long time and just found them super useful in my day to day life in and out of surfing. The idea behind James is to explore all of the other elements of our lives besides what we are “known” for. Obviously i love surfing and i spend a ton of time doing that, but outside of that i love family time, fishing, music, and cooking. Among other things. Before I headed out for Europe, the boys came and spent a day with me at home. I’d just caught a few fish the day before so we filleted those, did some work in the garden, played some music, and cruised around Santa Barbara Embry Rucker is an amazing photographer, epic human, and also part of the James Brand team. I’ll trickle out the photos from our day over the next little while!
For more on the James Brand click HERE for the website and pick up one of the many killer knives on there!!

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