Check out this awesome commercial our uncle Jason just made for Spy. Its always nice when you walk into the SPy factory and have somebody tell you your uncle is out making their biggest commercial to date. This new marketing plan, which is called “Not your old man’s eyewear,” is genius. It’s so true because Spy has this new refreshing feel to them. It’s new, artistic, bold, and in your face. I LOVE IT. Sadly, the actual commercial can’t be embedded on our website, so follow the second link to the commercial. Jason has unbelievable talent in the art of film making and has made two full length surf movies; One California Day and Single Fin Yellow. If you haven’t seen either one, I highly recommend it. He has a knack for capturing more of a story line with surfing instead of just hard core shredding. It’s refreshing to see the artistic side of surfing versus the standard “Air Reverse,” “Blow Tail,” contest jerseys, and dumb hipsterism. Check out some behind the scenes action below and the link to the commerical at:
behind the scenes
